Ah, December. That most glittery of months, in which every brand on the internet suddenly develops a personality, a Christmas jumper and an opinion about mince pies. If you have not planned your December content yet, you are technically late, but we are kind people and we will forgive you. Here is how to catch up without losing your marbles.
The Golden Rule of December Content
Do not try to be John Lewis. You are not John Lewis. You do not have their budget, their production team, or their inexplicable affection for sad piano covers. What you do have is personality, proximity, and the ability to actually reply to your customers. Lean into that instead.
The brands that win December are the ones that feel human. A proper behind-the-scenes peek at your Christmas prep, a staff favourite product, a heartfelt thank-you to your regulars. Keep it real. The glitter can come later.
The Calendar, Broken Down Week by Week
Here is a rough skeleton you can steal wholesale. Season to taste.
- Week one (1st to 7th): Announce your Christmas hours, launch any festive products, set the tone.
- Week two (8th to 14th): Last-posting-date reminders, gift guides, staff picks.
- Week three (15th to 21st): Behind-the-scenes, customer stories, final gift nudges.
- Week four (22nd to 31st): Thank-yous, quiet content, a year in review post, new year hours.
Post Ideas You Can Actually Use
No one has time for vague advice in December. Here are specific post ideas, free of charge:
- Advent carousel: One product, customer or behind-the-scenes moment per day. Low effort, high engagement.
- Gift guides: Under £20, under £50, for the person who has everything. Evergreen and shareable.
- Meet the team Christmas edition: Favourite film, go-to tipple, controversial mince pie opinion.
- Customer spotlight: A thank-you post featuring your favourite regulars. Makes them feel seen.
- Office bloopers: A reel of the things that go wrong. Humanising and extremely shareable.
- Reflections post: The year in numbers, with actual numbers, not corporate nonsense.
Hashtags and Key Dates
Do not ignore the big cultural dates. Small Business Saturday, the last Christmas post, Boxing Day, New Year's Eve. Each is a chance to hop on a wider conversation without having to create one from scratch. Local hashtags matter too; #NewcastleUponTyne, #Geordie, #NorthEastBusiness will get you more targeted reach than the generic #Christmas tags crammed with global noise.
Do Not Ghost Over Christmas
Every year we watch small businesses post furiously until the 23rd, then go radio silent until the 5th of January, then wonder why their engagement is on the floor. You do not need to post every day over Christmas. You do need to show up. A "Merry Christmas from all of us" post on the 25th and a "See you in the new year" on New Year's Eve does the job. It takes thirty seconds. Do it.
Measure It, Properly
December is a brilliant month for learning what your audience actually responds to, because you will be posting more than usual. Track which posts get real engagement, which drive click-throughs, and which flop. Use that data to plan a smarter January. If you want the longer version of this, our piece on shareable content will do you a treat.
And a Quiet Word on Mental Health
December is also the month when a lot of small business owners quietly wear themselves out. Schedule content in advance. Give yourself days off. Do not respond to DMs at midnight on Christmas Eve. Your audience will not mind. Your brain will thank you. If this bit lands, our mental health tips post is worth ten minutes of your time.
Let Us Do Your December
If the idea of planning this lot makes you want to lie down, we will take it off your hands entirely.
Hand Over Your SocialsDecember is the most generous month of the content year. Every holiday, every shopping date, every ridiculous office moment is post-worthy. Plan it, batch it, schedule it, then go and have a nice glass of something. You have earned it.
