Video marketing still terrifies small business owners. "We're not film people." "The camera hates me." "We don't have the kit." Excuses, all of them.
Your phone is better than the broadcast cameras of 2005. Your customers aren't expecting a Pixar short. They want to see the people behind the business, the product in action, and a face they can trust.
That's it. That's the brief. Let's get you shooting.
Why Video, Why Now
Every platform - every single one - weights video heavier than anything else. Reels, Shorts, TikTok, LinkedIn video. Organic reach on video still beats static posts by a comfortable margin. Your competitors are mostly scared of it. That's your in.
The Five Videos Every Small Business Needs
- The "who we are" video: 60 seconds. Lives on your homepage. Changes everything.
- The product/service demo: Show it working, no voiceover wizardry needed.
- The testimonial: A happy customer, talking like a human.
- The FAQ: Film yourself answering the five questions you get asked every week.
- The behind-the-scenes: Your workshop, kitchen, office. People love nosing about.
Kit That Won't Break the Bank
A phone, a £30 lav mic, and a £40 ring light. That's the whole kit. You do not need a mirrorless camera. You do not need a drone. Please stop buying drones.
The Script Bit
Don't script word-for-word. You'll look wooden. Write three bullet points, hit them in order, say them like you'd say them to a mate in the pub. Do three takes. Pick the best one. Move on.
Want a Video Content Plan That Doesn't Make You Cringe?
We'll plan, shoot, and edit video content that actually sounds like you. Newcastle rates.
See Content ServicesShort-Form vs Long-Form
Short-form (under 60s) for reach. Long-form (2-10 minutes) for trust. Ideally you do both. Cut a long interview into six short clips. Work smart.
Vertical, Always
9:16 for social. Period. Filming landscape for TikTok is a rookie error we still see weekly. Train yourself to turn the phone the right way up. Or rather, sideways.
Captions: Non-Negotiable
80% of social video is watched muted. No captions, no engagement. CapCut, Descript, or LinkedIn's native tool - all free, all decent. If you're getting us involved, captions are baked in, obviously. Check pricing.
Where to Post What
TikTok for reach and fun. Instagram Reels for polish. YouTube Shorts for longevity (Shorts get surfaced years later). LinkedIn video for B2B credibility. Facebook for the older audience who still use it.
The Consistency Rule
One video a week for six months beats ten videos in one frantic weekend. Consistency trains the algorithm and trains your face to stop pulling weird expressions. Both valuable.
Closing
Video isn't optional any more. It's just marketing. Start scrappy, get consistent, improve slowly. And if it genuinely isn't your thing, we'll do it for you. That's half our day job.
