£5 a day is about £150 a month. Not a fortune. Enough to find out whether ads work for your business, if you spend it on one clear thing.
What £5 a day is good for
- Getting a specific offer in front of locals. A new menu, a seasonal deal, an open evening.
- Reminding people who've already been on your site or engaged with your page. Cheap and effective.
- Filling something with a date on it. Classes, events, bookings for a quiet week.
What it isn't good for
- "Brand awareness" with no offer. You'll get views, not customers.
- Targeting the whole North East. Spread that thin, nobody sees it twice.
- Fixing a weak offer. Ads make good offers better and bad offers more expensive.
Set it up like this
- Tight area. A few miles around you, or the towns you actually serve.
- One offer, one ad. Short vertical video if you can. Your phone is fine.
- A clear next step. Book, call, message, or claim the offer.
- Install the Meta Pixel on your website first, so you can see what the ads actually lead to.
Give it two weeks before judging
The first few days are Meta working out who responds. Don't tweak it every morning. After two weeks, look at cost per booking or enquiry, not likes. If one ad is clearly winning, move the money there.
A rough idea of what to expect
It depends hugely on your business, your offer and your area, so we won't make up numbers. What we can say: a strong offer, a tight area and a clear button will beat a big budget spent vaguely. Every time.
If you're not sure whether Facebook or Google is the better place to start, read our Google Ads starter guide. Short version: Google for people already searching, Facebook and Instagram for people who don't know they want you yet.
Want someone else to run it?
Managed ad spend is part of our Plus Ultra plan at £355 a month. See our paid ads service.
Rather we just did it? That's literally the job. See our paid ads service or the prices.
