Sarah Goodwin.
The strategy brain. She turns "we need more followers" into an actual plan, then makes sure every caption sounds like you. (Genuinely.)
Sarah is the social half of Social + Media. Content, socials, and the plan that makes them pay.
Most small businesses post when they remember. Sarah posts when your customers are scrolling, says something worth stopping for, and checks it brought in a booking. Not a like. A booking.
She knows a Jesmond café crowd is not a Sunderland barber crowd. Your brand ends up sounding like you, not like a robot with a thesaurus.
What Sarah does for you
-
+
Your content plan. A month of posts mapped out in one go. You approve it on your phone in about four minutes.
-
+
Captions that sound like you. In your voice, checked by Sarah before anything goes out.
-
+
Instagram and Facebook. Posting, stories, replies and the boring community bits nobody else does.
-
+
A one-page report. What worked, what didn't, what changes next month. In English.
Socials from £165 a month. No contract. Sarah replies to her own emails, usually inside 24 hours.
Written by Sarah
How to Write a Homepage That Actually Gets Enquiries
Most small business homepages say "welcome" and then wander off. Here's a simple structure that turns visitors into calls, bookings and emails.
Google Ads for Tradespeople: A Starter Guide for the North East
Plumbers, sparkies, roofers: Google Ads can fill your diary with jobs from people who need you today. Here's how to start without setting fire to £500.
TikTok for Local Businesses (Yes, Even Yours)
TikTok isn't just teenagers dancing. It's a free way to get in front of people near you who've never heard of you. Here's how to start without embarrassing yourself.
Google Business Profile: The Free Ad You're Ignoring
The map results above every website are free to get into. Here's how Newcastle businesses fill in a Google Business Profile properly, in about an hour.
The Newcastle Marketing Playbook (for people who hate playbooks)
Everything a Newcastle business actually needs to know about digital marketing. No fluff. No 200-page e-book. Just the bits that work.
Your social strategy is actually a vibe check
Nobody follows brands. They follow personalities. Here's how to give yours one without being cringe.
Two founders set up Social + Media. The other one is Mitchel Goodwin. Want the story behind the name? Here's why the +.